Blogging is a long-term marketing strategy. Any service or product that advertises otherwise is not being honest with you or with themselves.
If you really want your blogging efforts to pay-off, you first have to gain visitor trust.
And marketers (84% of them) know this; they agree that building trust with visitors is a critical part of a successful marketing strategy. But there’s no app that can help you with that.
So. How exactly do you build trust?
By providing a value-added interaction. Do more than skim the surface. Offer your clients something more than a clickbait headline and a recycled piece of content.
Blogging is a long-term marketing strategy *precisely because* building relationships and trust takes time.
“It’s often said that ‘data is the new oil.’ Instead, we’d argue that it’s trust that will decide whether businesses — and the Fourth Industrial Revolution itself — succeed. There is both a moral and business imperative to do more than increase profits. My fellow CFOs and other leaders should respond to today’s rapid technological and societal change by taking a long-term view.”
— Mark Hawkins, President and Chief Financial Officer, Salesforce
Fernanda Graciolli is founder and Chief Product Officer at Writtio. She lives content marketing and breathes product development. When not writing for or building Writtio, she writes for publications like The Startup and Better Marketing.