24 Aug
The 7 Characteristics of Epic Blog Content
In 2020, there's no point in writing low quality content. There's only one type of content that's worth publishing: epic content. These are the 7 things that make blog content epic.
20 Aug
The Best 3 Headline Generators and How to Use Them
Headline generators can be very hit or miss. This one, for example, was a cringy miss: “3 Mistakes Most People Make When Headline Generators.” There are some absolutely terrible headline generators out there where you put in words and the headlines make zero sense. And the reason is that they take some keywords and plug
18 Aug
How GPT-3 Will Practically and Ethically Impact the World of Blogging
There’s a new content writer in town and its name is GPT-3. I’ve spent the last week exploring this new language AI and seeking to understand how this new powerful technology from OpenAI will transform the world of blogging. First, I had some fun with it. One of the texts I generated was an interview between me,
05 Apr
How to Start a Blog that Will Rank High in Google
Earlier this year, Brian Dean, the CEO of Backlinko, launched a new platform called Exploding Topics. In short, it’s a goldmine. (Thanks, Brian.) As of writing this, the website is free to peruse. So what is it? It’s essentially a list of topics (aka keywords) that are currently trending on Google. It shows graphs that are easy to
05 Apr
What is Content Pattern Optimization?
Blogging is considered a well-established, highly effective form of marketing. We’ve moved beyond the experimentation and exploration phase. On the eve of 2020, blogging is regarded as a top marketing technique. To illustrate this point, let’s take a look at some stats from the latest Hubspot reports on content marketing: Marketers who prioritize blogging efforts are 13x
05 Apr
The Case for Short Paragraphs [an exaggeration]
There’s blogging for fun and there’s content marketing. If your writing leads to more money (or at least tries to) you’re engaging in content marketing. It may well be your idea of a wild Friday night to sit down and write about quantum computing, but if you’re doing it so that you can establish yourself
05 Apr
Next Up: Content Pattern Optimization
FACTS Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2019) The benefits of content marketing are now outweighing the cost of content creation and analysis, with 98% of B2B marketers now accepting that content performance justifies its cost (Walker Sands, The Future of B2B Content, 2019). Content marketing is
05 Apr
2020 Marks a New Era for Content Marketing
FACTS Blog creation is a top priority for 53% of marketers (HubSpot, 2018) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) It’s a new era for content marketing. It’s 2020. It’s a new year, a new decade and a new era for content marketing. At the beginning of
30 Jan
Blogging Matters But Trust Matters More
Blogging is a long-term marketing strategy. First you have to build trust. Here's how.
29 Jan
Content is Still King – If You Can Get, Keep and Convert the Right Eyeballs
Content marketing used to be about getting as many eyeballs possible. That’s no longer enough. The goal of content marketing today is to get the right eyeballs, and keep those eyeballs so that you can convert more efficiently.
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