How to Start a Blog that Will Rank High in Google

Earlier this year, Brian Dean, the CEO of Backlinko, launched a new platform called Exploding Topics. In short, it’s a goldmine. (Thanks, Brian.) As of writing this, the website is free to peruse. So what is it? It’s essentially a list of topics (aka keywords) that are currently trending on Google. It shows graphs that are easy to

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What is Content Pattern Optimization?

Blogging is considered a well-established, highly effective form of marketing. We’ve moved beyond the experimentation and exploration phase. On the eve of 2020, blogging is regarded as a top marketing technique. To illustrate this point, let’s take a look at some stats from the latest Hubspot reports on content marketing: Marketers who prioritize blogging efforts are 13x

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The Case for Short Paragraphs [an exaggeration]

There’s blogging for fun and there’s content marketing. If your writing leads to more money (or at least tries to) you’re engaging in content marketing. It may well be your idea of a wild Friday night to sit down and write about quantum computing, but if you’re doing it so that you can establish yourself

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Next Up: Content Pattern Optimization

FACTS Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2019) The benefits of content marketing are now outweighing the cost of content creation and analysis, with 98% of B2B marketers now accepting that content performance justifies its cost (Walker Sands, The Future of B2B Content, 2019). Content marketing is

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2020 Marks a New Era for Content Marketing

FACTS Blog creation is a top priority for 53% of marketers (HubSpot, 2018) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) It’s a new era for content marketing. It’s 2020. It’s a new year, a new decade and a new era for content marketing. At the beginning of

Blogging Matters But Trust Matters More

Blogging is a long-term marketing strategy. First you have to build trust. Here's how.

Content is Still King – If You Can Get, Keep and Convert the Right Eyeballs

Content marketing used to be about getting as many eyeballs possible. That’s no longer enough. The goal of content marketing today is to get the right eyeballs, and keep those eyeballs so that you can convert more efficiently.

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