Earlier this year, Brian Dean, the CEO of Backlinko, launched a new platform called Exploding Topics. In short, it’s a goldmine. (Thanks, Brian.) As of writing this, the website is free to peruse. So what is it? It’s essentially a list of topics (aka keywords) that are currently trending on Google. It shows graphs that are easy to
Blogging is considered a well-established, highly effective form of marketing. We’ve moved beyond the experimentation and exploration phase. On the eve of 2020, blogging is regarded as a top marketing technique. To illustrate this point, let’s take a look at some stats from the latest Hubspot reports on content marketing: Marketers who prioritize blogging efforts are 13x
There’s blogging for fun and there’s content marketing. If your writing leads to more money (or at least tries to) you’re engaging in content marketing. It may well be your idea of a wild Friday night to sit down and write about quantum computing, but if you’re doing it so that you can establish yourself
FACTS Blog creation is a top priority for 53% of marketers (HubSpot, 2018) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) It’s a new era for content marketing. It’s 2020. It’s a new year, a new decade and a new era for content marketing. At the beginning of
Content marketing used to be about getting as many eyeballs possible. That’s no longer enough. The goal of content marketing today is to get the right eyeballs, and keep those eyeballs so that you can convert more efficiently.