• Blog creation is a top priority for 53% of marketers (HubSpot, 2018)
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)

It’s a new era for content marketing.

It’s 2020. It’s a new year, a new decade and a new era for content marketing.

At the beginning of the decade, blogging was not yet a well-established marketing tool and was just starting to emerge as a valid content marketing strategy. The main take-aways from HubSpots’s “State of Inbound Marketing” report in 2010 were:

  • Inbound marketing delivers lower cost per lead than outbound marketing
  • Social media and blogs are expanding in the marketing budget
  • Businesses close real customers with social media and blogs

Now, none of these summary points are newsworthy. If you’re not prioritizing blogging efforts as a marketer, then you’re less likely (13x less likely!) to see a positive ROI than your blog-happy competition. That’s why, at the close of the decade, blog creation was cited as a top priority for over half of all marketers.

Now that we all agree that blogging works, it’s time to move on to more ambitious goals. Like all good marketing, blogging is a mix between art and science. Most good marketers excel at the art of blogging, but the science is still fuzzy. Measuring ROI on blogging is hard. Understanding why certain blogs kill it and certain ones fall flat – that’s even harder.

Here at Writtio, we’re developing ways to optimize your content, dig into your why, and measure your blogging ROI so you can master the science along with the art.

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